Wisconsin Bicycle Brands, Manufacturers, and Distributors

Last Updated on February 26, 2022 by FAB Jim The Cyclist

Check out all the great bike related companies in Wisconsin past and present:

Wisconsin Bikes

Trek – The largest USA bicycle company, headquartered in Waterloo, WI. 

1 Up USA – maker of bike racks in Dickeyville, WI.  USA made.

Badger Cycle Works – based in Appleton, WI.  They offer the Fattywompus fat bike.

Fyxation Bicycle Company – Urban bikes, headquartered in Milwaukee, WI.

Milwaukee Bicycle company – great steel framesets, most made in the USA

Pacific Cycle – Headquartered in Madison, WI.  They own and distribute the Schwinn and Mongoose brands.

Saris – bike racks and trainers headquartered in Madison, WI.  Made in USA products.

Schlick Cycles – looks like they sell made in USA frames and framesets.  Headquartered in Milwaukee, WI.

Schwinn Paramount – now let’s step back in history a bit.  In 1980 Schwinn began making their top-of-the-line Paramount road bikes in Waterford, WI.  This factory would later become Waterford Precision Cycles.

Stray Cat Bicycles – just one model bike on their website.  Headquartered in Madison, WI. 

Waterford Precision Cycles – Richard Schwinn bought the old Paramount factory in Waterford, WI and now makes great steel frames there.  Made in USA.

Wisconsin Cycle Supply Co – another company from the past.  They were a distributor based in Sheboygan WI.  Info is hard to find on them, but in the 50s they distributed Robin Hood and Raleigh bikes.  In the late 70s they started their own brands including Sanwa and Timberlin.  In the 80s they were bought by Riteway which was themselves later bought by GT.

Wyatt Bicycles – American made bicycles, offering a mountain and a fat bike.  Located in Bangor, WI.

Please contact me if you know of any other Wisconsin companies that should be added.

5 thoughts on “Wisconsin Bicycle Brands, Manufacturers, and Distributors

  1. Former frame builders: Mike Appel, who built steel frames for Trek in their early days, went on to become a custom frame builder under his own name. They have “Appel” on the downtube. Andy Muzi, who owns Yellow Jersey in Arlington, WI, built a few frames in the 70s or 80s. There may even be a Muzi tandem out there somewhere. His frames are labeled “Amuzi”. Hayes (maker of hydraulic disc brakes) is a Milwaukee company and also owns Wheelsmith, SUNRingle, Manitou, and ProTaper/Answer.

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